Hello, I'm Alex

I'm a senior marketing and growth executive with nearly 25 years of experience leading brand, communications, and business development across Canadian and international markets.

As a strategic partner to CEOs and leadership teams, I have led complex, multi-stakeholder initiatives spanning positioning and commercial performance, overseeing brand evolution, go-to-market acceleration, digital transformation, and market expansion. Known for bridging strategy and execution, I drive measurable growth while strengthening brand equity and long-term enterprise value.

My career includes leadership roles with organizations such as Destination Canada, Alliance de l’industrie touristique du Québec, Aritzia, BCF Business Law, Carbonleo (Montreal’s Four Seasons, Dix30 and Royalmount), and Spafax (WPP), the global content and media agency behind Air Canada’s former enRoute magazine. I have also collaborated closely with major international brands such as Birks, Fairmont and Arc’Teryx and LVMH.

LinkedIn profile