Alexandra Leclerc — Founder & Fractional CMO

Hello, I'm Alex.

We work with founders and leadership teams as a fractional CMO and strategic partner, stepping in as the senior marketing and business development lead during periods of growth, change, or scale. With nearly 25 years of experience across retail, tourism, luxury, real estate, professional services, media, and technology, we bring a cross-sector perspective that sharpens positioning fast and gets go-to-market efforts moving in the right direction.

My career includes senior leadership roles in retail and luxury (Aritzia, Carbonleo), tourism and destination marketing (Destination Canada, Alliance de l'industrie touristique du Québec), content and media (Spafax, a WPP agency), and professional services (WPP, BCF Business Law). I've also collaborated closely with brands including Fairmont, Arc'Teryx, Birks, and the LVMH group.

The Northstar Constellation is a boutique advisory practice working with founders and leadership teams on the work that drives growth. Depending on the mandate, we bring in a network of specialists — strategists, creatives, PR and communications experts, and digital leads — so clients get exactly the expertise their situation calls for.

I'm also a Managing Partner at Women's Equity Lab Montréal (WEL), a women-led angel investing network backing high-potential founders, and the founder of Clea, an AI-powered fertility companion currently in development.

We work in English and French.